Ever wondered where your degree/diploma in PR would take you? With the multitude of options available, it can be more than overwhelming. From my personal experience I feel like a mouse surrounded by hundreds of kinds of cheeses, I want to try them all but I doubt I'd like more than a few.
Not only do you have the choice between working for a company, agency or solo, you also have to consider the different areas of PR as well, such as media, public affairs, non-profit, and the list goes on. Further more, you can specialize even more in those areas. Non-profit offers various options such as fundraising, event planning, community affairs and more. While those options surely can apply to other groups, it all depends on what you truly love to do.
I love people, yet do not feel completely comfortable directly addressing media. I have a true passion for formal writing (if you can't already tell), yet I despise sales-type writing unless I absolutely believe in what I am selling/promoting. I know that if I ignore my true feelings, I will end up at a job that will not make me happy or satisfied.
The only way to get an idea of where you want to go is to look deep inside yourself and come to terms with who you really are and what you are made of. Don't like something? Then don't seek jobs that require more of it than something else you prefer. If you focus most of your personal growth on your talents rather than solely working to improve your weaknesses, you will not only find more joy in life, you will feel fulfillment and a deep personal satisfaction in watching yourself excel beyond what you even imagined you could do.
Here are a few websites to help aid in deciding where your passions lie.
http://www.pasadena.edu/studentservices/careercenter/MAJORS/html/publicrelations.html
http://studentaffairs.psu.edu/career/cic/majors/html/communicationstudies.html
http://en.wikipedia.org/wiki/Public_relations
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